FOR CREATORS BY CREATORS
We believe that art should be intertwined with everyday life. Artistic expression, and the celebration of creation, should never be limited to a museum, gallery, or your Instagram feed. We believe that art should have the ability to inspire you on a daily basis, in unique and powerful ways. That’s why 30 years ago we started our project: To make wearable works of art made for creators, by creators.
Since then, our watches have been featured in the ﬁnest museums and shops around the world and our designers have received the highest awards and recognition in their ﬁelds. Most importantly, our watches can be found on thousands of wrists around the globe. We see our timepieces as a token of creative expression, and a symbol of how art can be experienced as a part of the everyday experience.
MAKING EVERYDAY WORKS OF ART
Our project is to make beautiful, affordable, wearable works of art. You won't see watches like these anywhere else. We work with our creator partners to bring their unique creative talent to life through our watches.
We want to be a model member in the global creative community. This means supporting creators in any way we can, putting new projects into the world, and making sure that every creator we work with is more than fairly compensated for their work.
CELEBRATING THE ACT OF CREATION
We are excited and inspired by the creativity in today’s world. We want to celebrate all those who create something where once there was nothing, and become a conduit for more creative acts to be seen and experienced.
CREATORS ARE OUR PARTNERS
The artist and their creation is the hero, the watch is a key partner and tangible manifestation of what Projects' Watches can do with creators.
This should be felt through our visuals and language.
The focus will be on the creators, our partnership, and the ﬁnal product. We will not be as focused on the watch, as an object.